Ello Pretends It’s Not Over With Video And Music Launch

Does anyone here (aside from myself lol) have an Ello account?


Already-forgotten, anti-Facebook social network Ello today launched the ability to share music and video clips in its feed, but that won’t matter.

Here in September gone in September, Ello hoped to dethrone Facebook by … not having ads. But while hipsters had fun hating on Zuck’s creation for a few days, they all went back to it and promptly ditched Ello. Now it’s left with $5.5 million squeezed out of some gullible investors and no reason to exist.

Screen Shot 2015-01-22 at 1.31.33 PM

Here’s the problem. Beating Facebook at its own game is like punching a wall 1.35 billion bricks thick. The network effect of its critical mass means you can’t usurp it by being a little better. The only social apps to really succeed since its launch have tried to go around Facebook’s wall by being different.

  • Twitter – focuses on public content, not privacy
  • Instagram – stripped out everything but photos for an…

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